Fanview’s team has strong experience in providing digital & social media strategy services, perfectly illusrated by our work in defining, designing and delivering a new Snapchat Discover Channel.
NewsCorp approached Fanview with a challenge – help The Sun, a traditional print news organisation, to build new audiences and revenues beyond its current digital offering.
The solution was to work with Snapchat to launch a Discover channel on their platform.
Fanview helped devise and deliver the project from editorial concept, through edition design and audience testing, to a successful launch and run phase.
Aimed squarely at Snapchat’s younger, female-oriented demographic, the animation and design-heavy content concentrates on celebrity news, real life and features, now regularly attracting the largest UK-only audiences on the platform.
For more information on Fanview’s range of digital and broadcast consultancy services, just drop us a line.