Cloud Editing for FilmNova’s Great Run Series coverage
Helping Great Run’s content stay ahead of the chasing pack.
The host broadcaster for the Great Run Series, FilmNova, approached Fanview to boost their race highlights workflow. Their traditional approach meant audiences had to wait several days until video content hit their YouTube and social media channels.
Fanview developed and implemented a cloud-based solution utilising the Blackbird codec, allowing FilmNova’s team to craft fast-turnaround clips and more complex edits on site before publishing directly to the required platforms instantly.
Understanding the brief
Dramatically reduce the time taken to deliver video content
Give editors the ability to create content on site
Demonstrate the power of cloud-based workflows to FIlmNova
The smooth workflow and delivery of fast turnaround highlights was rewarded with a tangible uplift in views on our social media platforms.
Phil Sibson, Managing Director
Fanview make a 'Great' impression with Blackbird on FilmNova’s fast-turnaround video workflows.
From our earliest briefings with FilmNova it was clear there was a desire to be able to have their social media and video highlights production teams on site. Traditional content workflows can make this both cumbersome in terms of the equipment required and costly.
We suggested they consider using a cloud-based workflow, with content ingested and stored remotely enabling them to work with lightweight proxy versions almost instantly. This decoupled their ingest and editing workflows, giving them the freedom to operate from wherever they wanted via multiple browsers on minimal bandwidth.
Using this, they were able to swiftly produce in-event clips published directly to social media and race highlights without splitting their teams. The workflow has now been successfully deployed at the Great North Run, Great Manchester Run and Great Edinburgh Cross Country.
Innovative New Workflow Deployed By FilmNova
Delivering on our word
Here are just some of the impressive results that we've achieved:
hour reduction in content delivery time
Great Runs used Blackbird in 2018
uplift in Great North Run YouTube views